Track record

Street
Cred.

One prototype, thirteen months, real receipts. Here's what the Jackie Mays food truck actually proved before a single lease got signed.

Yr 1
Operationally profitable
~2,000
Loyalty customers in 13 months
15–20%+
Net margin, most recent months
The numbers

Proof, not projections

Every figure below comes from actual operating months on the Jackie Mays prototype — not a pro forma.

Yr 1

Profitable in the end

The prototype reached operational profitability within its first year of service — validated at food-truck scale before any brick-and-mortar investment.

2K

~2,000 loyalty members

Built organically over 13 months of service — no storefront, no paid media budget, just repeat guests who kept coming back.

1520%

Net margins that hold up

15–20%+ net profit margin in the most recent two months of operation — the kind of unit economics a franchise model gets built on.

Kevin Cochran, Founder and CEO of Jackie Mays Burger

Led by an operator, not just a founder

Kevin Cochran · Founder & CEO
  • 15+ years of restaurant & startup leadership
  • Real estate & site selection, Freebirds
  • Founding GM, Freebirds World Burrito (now 50+ units)
  • Franchise systems & training, ZLAND.com (36 U.S. + international master franchisees)
The food

The Proof Is in the Patty

145 verified guest reviews. Zero disappointed carnivores. See — and taste — why meat lovers keep coming back for more.

145
verified
reviews
Jackie Mays cheeseburger with waffle sweet potato fries
Jackie Mays crew member Dylan at the food truck
Two happy customers eating Jackie Mays ice cream sandwiches
Jackie Mays sliders with the works
Long line of customers at the Jackie Mays Burger truck in Denton County

"You literally won't know it isn't beef." — real guest feedback, distilled straight from the testimonial booklet.

The Proof Is In The Patty →